You could be missing out on huge growth opportunities for your business if you are not using Social Media. Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Harness the power of social media to increase traffic and exposure for your business. Making social media a priority for your business will allow your business to: establish a stronger brand and boost sales!
Popular Social Media Marketing Sites
You’ll want to include at least one or two of the most popular social media channels in your Social Media Marketing strategy such as:
Facebook has more than 2 billion monthly active users, making it by far the most popular social media channel. Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video. You can even order food on Facebook if that’s what you want to do. Create pages and post regularly on Facebook to gain exposure for your business and brand.
LinkedIn is a social network that’s made specifically for businesses and professionals. It is an efficient tool for locating those who may contribute to the success of your business. LinkedIn allows you to: Have an online resume and business card where potential clients, customers, and joint venture partners can learn about you and your business and connect with you You can set up a personal profile and/or a company page. And you can also share content and publish articles directly on the platform, allowing it to serve as a sort of blog for your brand.
YouTube is the largest video platform with more than 1.8 billion active monthly users. You can create videos to promote your business. How to” videos are very popular on youtube. You can also embed videos on your website or other forms of content. YouTube also so offers the opportunity to make money with your videos if they become very popular.
.Twitter, one of the most popular social networking services in the world. Twitter is good for networking with customers, suppliers, and partners, it is a microblogging platform, which allows registered users to post, and send to short messages other registered users, These short messages are limited to 140 characters, which are called Tweets.
Relevant tweets may also appear at the top of search results, increasing your potential for organic reach.
Pinterest is a social media platform that lets users bookmark (pin) image-based content. It’s especially relevant for brands with strong visuals, including designers, bloggers, photographers, and eCommerce businesses.
Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app. It’s an option for consumer-facing businesses that create striking images, like fashion designers, interior decorators, and crafters. It’s also popular with teens and young adults.
Snapchat is a messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed. It’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends or to broadcast it to their network.
SlideShare allows you to share slideshow presentations, infographics, and other documents to a large audience online. It’s owned by LinkedIn, so it’s easy to connect your LinkedIn account or share presentations with your audience on LinkedIn.